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nagg: The Gutenberg diagram (or the Gutenberg rule) is a concept that maps out something called reading gravity. Reading gravity describes a habit of reading in the western world: left to right, top to bottom. The Gutenberg diagram splits up a page into four quadrants: the “Primary Optical Area” in top left, the “Strong Fallow Area” in top right, the “Weak Fallow Area” in the bottom left and a “Terminal Area” in bottom right.

wiecej: www.smashingmagazine.com/(…)design-to-sell-12-tips-…

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